Case Tools Concepts And Applications By Ivan N Bayross ##TOP##

Case Tools Concepts And Applications By Ivan N Bayross

Many people associate keyword research with SEO, but keyword research for PPC should not be overlooked! Google strongly suggests that PPC ad groups have 10-20 tightly related keywords, so long-tail keyword research is essential. Luckily, there are many tools out there to aid in your keyword research endeavors, and you can build extensive lists without spending a dime.

When I say “know your terms”, what I mean to convey is that you need to wrap your head around what people are searching for on the search engines and try and replicate that in your ad copy (as best as you possibly can). Your copy should answer the question “What is it exactly I am offering?” For instance, while “hardware store” or “plumber” may make an ad sound interesting, consumers are much more likely to click a plumbing ad if they ask “why do I need a plumber?” or “is this the best plumbing company your service area has to offer?”. After researching the keywords, start to rework your ad copy to reflect the keywords you think best capture the niche. You may even want to market your business more to the user who has typed in the keyword instead of the users searching for the term that you think.

Many people associate keyword research with SEO, but keyword research for PPC should not be overlooked! Google suggests that PPC ad groups have 10-20 tightly related keywords, so long-tail keyword research is essential. Luckily, there are many tools out there to aid in your keyword research endeavors, and you can build extensive lists without spending a dime.

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